Informational Campaign

Since September '98, the informational campaign on 4 social reforms - the self-government, healthcare, educational, and pension system reforms, has been carried out. The main purpose of this campaign is to provide people with information which will allow them to understand the changes introduced and benefit from the possibilities which they open.

The informational campaign was started at the moment when the basic decision regarding the form of implemented reforms were made. This campaign, prepared by the Government Information Centre and the Department for Social Reforms Co-ordination KPRM constituted an element of the new government informational policy, associated with stepping back from the stage of discussions and agreements to the enforcement of concrete solutions. Until now, the public was informed on the work on reforms on the current basis, now it is provided with information on each of the reforms. The activities undertaken constitute a typical example of public information, i.e. the disclosure of information on issues of great social importance.

The campaign is carried out through the media and through direct access of the persons interested in issues connected with reforms. The television spots inform on the entering into life of each of the reforms, reminding the public about the basic changes they introduce. TVP, press advertisements, and billboards promote the telephone number opened specifically for the purposes of the campaign. Everybody, after placing a telephone order at the following number:

(0 22) 645 66 44,

may obtain a free-of-charge brochure in the subject he/she is interested in. The brochures prepared for the campaign have the form of questions and answers. The questions are the most frequent uncertainties about the reforms. The construction of brochures was preceded by social surveys (focused group surveys) diagnosing the informational deficits and needs.

The informational campaign will last up to February 1999. In subsequent months informational brochures on subsequent reforms may be ordered.

Letter from J. Buzek, Prime Minister * Self-government reform. Questions and answers - 10.1998.

Letter from J. Buzek, Prime Minister * Health system reform. Questions and answers - 11.1998.

Letter from J. Buzek, Prime Minister * Pension system reform. Questions and answers - 01.1999.

Education reform. Questions and answers - this brochure will be available later - in 12.1999.

Also other informational materials were prepared in the course of campaign:

Educational reform - basic information

Educational reform - implementation schedule

Self-government reform - implementation schedule

Pension system reform - basic information

Healthcare reform - Health Insurance Company - the basic institution of the public health insurance system

Healthcare reform - progress of work

Self-government reform - training sessions for aldermen and central and local government administration clerks

Self-government reform - self-governments' finances

4 social reforms - Results of studies on the knowledge of social reforms

 



Government Information Centre, Al. Ujazdowskie 1/3, 00-583 Warsaw
cirinfo@kprm.gov.pl